We build brands
that hold up.

Featured case study

Taking a glass cutting works out of the trade catalogue

SilverSuccess cuts, edges and tempers architectural glass to tolerances most of their competitors quote in millimetres and they hit in tenths. None of that was visible anywhere. Their identity looked like a fabrication catalogue from 1994, and specifiers were choosing suppliers on price because nothing else was being communicated. We rebuilt the brand around precision as the product: a wordmark with a cut edge, an orange that reads across a factory floor and a spec sheet alike, and a technical library that finally makes their tolerances the first thing an architect sees.

"We briefed six studios. PsenseiStudio was the only one that walked the factory floor before showing us anything. They understood that the tolerance is the story." Marta Feldman · Managing Director, SilverSuccess